AdvancePoint Capital

Overview

AdvancePoint Capital is a Cherry Hill, New Jersey-based business lending marketplace founded in 2012, connecting small businesses with a network of 50+ lenders offering merchant cash advances, term loans, lines of credit, SBA loans, and equipment financing. As a marketplace rather than a direct lender, AdvancePoint provides businesses with multiple funding options through a single application. The company has facilitated over $375 million in funding to more than 7,500 small businesses nationwide. AdvancePoint is known for its fast funding timelines—often within 24–48 hours—and competitive factor rates ranging from 1.10 to 1.45 for merchant cash advances.

Key Differentiators:

• Marketplace model: Access to 50+ lenders with one application
• Wide rate range: Factor rates from 1.10 (lowest in industry) to 1.45
• Fast funding: Capital often available within 24–48 hours
• Multiple product types: MCAs, term loans, SBA, equipment, lines of credit
• High approval rates: 90%+ of qualified applicants receive offers
• Transparent pricing: Clear factor rate and fee disclosures upfront

Merchant Cash Advance Details

Factor Rates & Terms

• Factor rates: 1.10–1.45 (varies by lender, business strength, and revenue)
• Advance amounts: $10,000 – $2,000,000
• Holdback percentage: 8–20% of daily sales or weekly ACH withdrawals
• Term length: 6–18 months typically
• Renewal options: Available after 50–60% repayment with good performance
• Early payoff: Potential discounts vary by lender

Eligibility Requirements

• Time in business: 6+ months (some lenders consider 3+ months with strong revenue)
• Monthly revenue: $15,000+ (average over last 3–6 months)
• Credit score: 550+ personal credit score (some lenders accept 500+)
• Bank statements: 3–6 months required
• Industry restrictions: Most standard industries accepted
• Startups: Considered with 6+ months revenue history and strong business plan

Funding Speed

• Application to offers: 4–24 hours
• Offer to funding: 24–48 hours typically
• Emergency funding: Same-day options available for qualified applicants
• Documentation: Single application, lenders may request additional docs

Other Financing Products Available Through AdvancePoint Capital

Term Loans

• Amounts: $10,000 – $5,000,000
• Terms: 6 months – 10 years
• Rates: Starting at 8.69% APR (varies by lender and credit)
• Origination fee: 0–5%
• Funding speed: 24–72 hours for short-term loans

Business Lines of Credit

• Credit limit: Up to $5,000,000
• Terms: 3–36 months
• Rates: Starting at 1% per month
• Draw fees: Vary by lender
• Features: Revolving, interest-only on used amount

SBA Loans

• Amounts: $25,000 – $5,000,000
• Terms: 5–10 years
• Rates: Starting at Prime + 2.75%
• Guaranty fee: Varies
• Funding speed: Several weeks to months

Equipment Financing

• Amounts: $500 – $350,000
• Terms: 3–5 years
• Rates: Vary by lender and equipment type
• Origination fee: 0–5%
• Collateral: Equipment being financed

Invoice Financing

• Advance amounts: $10,000 – $5,000,000
• Terms: Varies based on invoice terms (typically 30–90 days)
• Rates: Discount rates starting under 1% per month
• Advance rate: Up to 100% of invoice value

Application Process

Step-by-Step

1. Online application: Basic business and owner information (10–15 minutes)
2. Document submission: Bank statements, tax returns, business documents
3. Lender matching: AdvancePoint’s algorithm matches with suitable lenders
4. Offer presentation: Receive multiple loan/MCA offers (typically 2–5)
5. Funding specialist consultation: Advisor helps compare and choose best offer
6. Selection & acceptance: Choose best offer, work directly with selected lender
7. Funding: Money deposited within 24–48 hours after acceptance

Required Documents

• 3–6 months business bank statements
• Business tax returns (1–2 years for larger amounts)
• Personal identification (driver’s license, SSN)
• Business license/registration documents
• Voided business check or bank verification
• Business plan (for startups or large loans)

Cost & Fee Structure

Marketplace Fees

• Application fee: None
• Underwriting fee: None (lenders pay AdvancePoint commission)
• Success fee: None charged to borrowers
• Consultation fee: None

Merchant Cash Advance Costs (via lenders)

• Factor rate fee: 1.10–1.45 multiplier on advance amount
• Origination fee: 0–3% (varies by lender)
• Underwriting fee: Some lenders charge 1–3%
• ACH return fee: $25–$50 per failed withdrawal
• Early payoff: Discounts vary by lender

Comparison to Industry Averages

Customer Experience

Ratings & Reviews

• Google Reviews: 4.8/5 stars (based on 60+ reviews)
• Better Business Bureau: A+ rating, accredited
• Trustpilot: 4.6/5 stars (200+ reviews)
• United Capital Source Rating: 4.3/5
• ConsumerAffairs: 4.4/5 stars

Common Praises

• Multiple options: Ability to compare offers from different lenders
• Competitive rates: Factor rates as low as 1.10
• Fast funding: Quick approval and disbursement process
• Helpful advisors: Funding specialists provide guidance
• Transparent process: Clear disclosure of rates and fees
• Wide product selection: Access to various financing types

Common Complaints

• Sales calls: Some report frequent follow-up calls
• Lender quality variance: Some lenders better than others
• Communication gaps: Occasional delays between parties
• Rate variability: Offers can vary significantly between lenders
• Process complexity: Multiple parties can create confusion

Industry Specializations

Best For These Industries

• General small business: Wide range of industries served
• Retail: Inventory financing, seasonal stock buildup
• Restaurants: Equipment upgrades, renovations, working capital
• Healthcare: Medical practices, dental offices, clinics
• Construction: Equipment, payroll, materials
• Service businesses: Marketing, expansion, working capital
• Manufacturing: Equipment, inventory, working capital

Industries With Limitations

• Adult entertainment: Limited lender participation
• Gambling/casinos: Restricted by most lenders
• Cryptocurrency: Few lender options
• Highly regulated: May need specialized lenders

Regulatory & Compliance

Licensing & Registration

• Registered: Cherry Hill, New Jersey, operating nationwide
• Licenses: Marketplace not requiring lending licenses
• Compliance: Partners with licensed lenders in all states
• Transparency: Clear about marketplace model, lender relationships

Industry Affiliations

• Small Business Finance Association (SBFA): Member
• Commercial Finance Association (CFA): Participant
• Better Business Bureau: Accredited business
• Financial Technology Association: Member

Strategic Considerations

When AdvancePoint Capital Makes Sense

• Comparison shopping: Want to see multiple offers from different lenders
• Seeking lowest rates: Looking for factor rates as low as 1.10
• Uncertain qualification: Not sure which lender/products fit
• Time efficiency: Want to avoid applying to dozens of lenders separately
• Complex needs: Require multiple financing types (MCA, term loan, SBA, etc.)
• Free service important: Don’t want to pay application fees

When to Consider Alternatives

• Already know preferred lender: Might apply directly
• Urgent funding: Direct lenders may be faster for same-day funding
• Highly specialized needs: May require niche lender
• Privacy concerns: Prefer not to share data with marketplace
• Simple MCA only: May get better rate with direct lender focusing on MCA

Contact Information

Primary Contact

• Website: advancepointcap.com
• Phone: (800) 381-8920
• Address: 1040 N. Kings Highway, Cherry Hill, NJ 08034
• Email: [email protected]

Application Portal

• Online application: advancepointcap.com/apply
• Document upload: Secure portal available
• Status tracking: Dashboard with updates
• Support: Phone, email, live chat, dedicated advisors

Comparison to Other Providers

vs. Lendio

• AdvancePoint advantage: Lower minimum factor rate (1.10 vs 1.15), more specialized in MCA
• Lendio advantage: Larger lender network (75+ vs 50+), higher customer ratings

vs. Direct Lenders (Everest Business Funding, Credibly)

• AdvancePoint advantage: Comparison shopping, potentially lower rates
• Direct lender advantage: Faster process, direct relationship, higher approval rates for qualified

vs. Other Marketplaces (Fundera, Biz2Credit)

• AdvancePoint advantage: Lower factor rate range, faster funding timeline
• Competitor advantage: Some offer more niche products or larger networks

vs. Bank Loan Officers

• AdvancePoint advantage: Access to alternative lenders, higher approval rates
• Bank advantage: Lower rates for qualified applicants, established relationships

Final Recommendation

Overall Rating: 4.5/5 Stars

Best suited for: Small business owners who want to compare multiple financing options through a single application, especially those seeking the lowest possible factor rates (as low as 1.10) and needing funding within 24–48 hours.

Consider if: You value comparison shopping, want to see multiple offers before deciding, appreciate free advisor guidance, need various financing types (MCA, term loan, SBA, equipment, etc.), or want to maximize approval chances by reaching multiple lenders simultaneously.

Look elsewhere if: You already know which direct lender you want to use, need funding urgently (same-day), have highly specialized requirements needing niche lenders, or prefer direct relationships without intermediary involvement.

Bottom line: AdvancePoint Capital provides excellent value as a business lending marketplace, offering access to 50+ lenders through a single application. Their competitive factor rates (starting at 1.10), fast funding timeline, and multiple product options make them a strong choice for businesses exploring financing. While the marketplace model adds a layer between borrower and lender, the ability to compare multiple offers often results in better terms and higher approval rates than applying to individual lenders separately.

Last updated: March 2026. Rates, terms, and lender participation subject to change. Verify current offers directly with lenders through AdvancePoint Capital marketplace before applying.